Taking a seasonal pause. Back Tuesday, November 24. Get reopening updates →
Book Now

Cookie Policy

Effective Date: February 27, 2025

1. Introduction

Sun Valley Wine Company (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website (https://sunvalleywineco.com/) to improve user experience, analyze site traffic, and support our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.

By continuing to use our website, you consent to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They help websites remember user preferences, improve site functionality, and provide analytics about user interactions.

Cookies can be:

– First-party cookies (set by our website)
– Third-party cookies (set by external services)
– Session cookies (expire when you close your browser)
– Persistent cookies (remain on your device until deleted or they expire)

3. Types of Cookies We Use

3.1 Essential Cookies (Strictly Necessary Cookies)

These cookies are required for the website to function properly. Without them, certain services may not be available. They do not collect any personal data.

**Examples:**

– Remembering items in your shopping cart
– Enabling secure login/authentication
– Protecting against fraudulent activities

**Legal Basis:** Legitimate interest (essential for website operation)

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors use our website, allowing us to improve functionality and user experience.

**Examples:**

– Google Analytics (tracks website traffic and user behavior)
– Hotjar (analyzes visitor interactions)

**Legal Basis:** User consent

3.3 Functionality Cookies

These cookies remember user preferences, such as language selection or login details, to provide a personalized browsing experience.

**Examples:**

– Remembering language settings
– Storing user preferences for website features

**Legal Basis:** User consent

3.4 Targeting/Advertising Cookies

These cookies track browsing habits across websites to deliver personalized advertisements and marketing campaigns.

**Examples:**

– Google Ads remarketing
– Facebook Pixel for tracking conversions

**Legal Basis:** User consent

3.5 Social Media Cookies

These cookies allow users to share website content on social media platforms or interact with embedded content like YouTube videos.

**Examples:**

– Facebook “Like” button
– Embedded Instagram or YouTube videos

**Legal Basis:** User consent

4. Third-Party Cookies

We may use third-party services that set cookies on our website, including but not limited to:

**Provider** | **Purpose** | **Opt-out Link**
———— | ———– | ————–
Google Analytics | Tracks website traffic | [Opt-out](https://tools.google.com/dlpage/gaoptout)
Google Ads | Delivers targeted advertising | [Ad Settings](https://adssettings.google.com/)
Facebook Pixel | Tracks website interactions | [Ad Preferences](https://www.facebook.com/adpreferences)
Hotjar | Analyzes user behavior | [Disable Tracking](https://www.hotjar.com/privacy/)

We do not control third-party cookies. Please refer to the respective privacy policies of these providers for details on their cookie usage and how to opt out.

5. How You Can Manage Cookies

You have control over how cookies are used on your device. You can:

5.1 Adjust Browser Settings

Most web browsers allow you to manage cookie preferences. You can:

– Delete existing cookies stored on your device
– Block all cookies or only third-party cookies
– Set notifications to alert you when a cookie is being placed

Instructions for managing cookies in popular browsers:

– Google Chrome: [Manage cookies](https://support.google.com/chrome/answer/95647?hl=en)
– Mozilla Firefox: [Manage cookies](https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)
– Safari: [Manage cookies](https://support.apple.com/en-us/HT201265)
– Microsoft Edge: [Manage cookies](https://support.microsoft.com/en-us/microsoft-edge/view-cookies-in-microsoft-edge-63947406-40ac-c3b5-57b9-2a946a29ae09)

5.2 Opt-Out of Third-Party Tracking

You can opt out of certain third-party tracking and targeted advertising through:

– Network Advertising Initiative (NAI): [Opt-out page](https://optout.networkadvertising.org/)
– Digital Advertising Alliance (DAA): [YourAdChoices](https://optout.aboutads.info/)
– European Interactive Digital Advertising Alliance (EDAA): [Your Online Choices](https://www.youronlinechoices.eu/)

5.3 Use “Do Not Track” (DNT) Settings

Some browsers allow users to enable a “Do Not Track” setting, which signals to websites not to track browsing behavior. However, this setting is not universally adopted.

5.4 Cookie Consent Banner

Upon your first visit to our website, you will see a cookie consent banner allowing you to:

– Accept all cookies
– Reject non-essential cookies
– Customize cookie settings

6. Data Retention

We retain cookie data for the duration necessary to fulfill their purposes. Session cookies expire when you close your browser, while persistent cookies remain until deleted or until their set expiration date (usually no longer than 14 months).

7. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this policy regularly.

8. Contact Information

If you have any questions about our use of cookies or your rights, please contact us:

Sun Valley Wine Company
360 Leadville Ave N, Ketchum, ID 83340
Phone: 208.726.2442
Email: contact@sunvalleywineco.com

Sun Valley Wine Co.   /   Ketchum, Idaho

A little pause.
A lovely reason to return.

We’re closed for the season and reopening Thanksgiving week. Leave your email and we’ll send a reminder and the reservation link—so your next evening with us is easy to plan.

24Tuesday · November 2026Back in time for Thanksgiving week.

Reopening updates from Sun Valley Wine Co. Privacy policy

Good wine. Good company. See you soon.